You may or may not have heard of Pay-per-click advertising.
The following points show you how we tailor our packages and customise them to your profile:
Google Tag Manager Setup –
marketing tags are used to collect information about visitors to your website. These can be determined to include web analytics, campaign analytics, visitor numbers, A/B testing and ad servers as well as personalisation, behavioural re-targeting and conversion tracking.
Negative Keyword Management –
you could be worried about the cost of Google Ad campaigns and we understand those concerns. One way you can keep cost down is by using negative keywords that will exclude certain searches from your campaign thereby stopping you paying for ‘clicks’. We have an extensive library of negative keywords to choose from.
Budget Analysis AdWords –
Google Ads allows you to determine an average daily budget based on how much you want to spend each day over a month. To help decide on this we estimate for you your competitors spending and initially set-up a test budget to see results. However, here at digitus we have found that it is better to focus on earnings per click (EPC) and therefore we prefer to discontinue with the initial budget and assign a new one based at a campaign and keyword level.
Competitor Spending –
your knowledge of competitor spending will help you in determining your ultimate budget. With our knowledge of your industry and our tools we can provide you with a benchmark of competitor spending.
Setup and Manage Ads per Target Group –
given the wide range of the decision makers within your target audience, requires you to have different messages and keywords to attract eg CIO’s using different campaigns. You want to be there in the decision making phase.
Advanced Audiences –
most people like to spend the majority of time online browsing based on interests, watching videos, gaming etc. Anything other than searching on google! PPC advertisers use Google AdWords to appear on all of these using the Google Display Network (GDN). Your company can appear here too and we will help you set up ads using your target audience interests. We build a profile of who your target audience are based on their use of apps, channels, videos etc. across YouTube and GDN and then formulate advertisements based on their personality and preferences.
you can even become more specific with your target audience by using location targeting. The cost-effective benefits for you using this type of campaign are immense as this allows you to target a specific country, location within a country, a given radius of location or specific location groups.
Advanced Bid Management –
Google Ads bid management allows you to raise and lower your keyword bids. This can be a little daunting for new users, even more computer savvy people find it somewhat overwhelming, especially if they are involved in large advertising campaigns. However, this will allow maximise your potential while staying in budget.
Update of Ads Based on the Latest Google Updates –
you want to stay on top of new features and updates on the Google platform and keeping informed will ensure that you do not miss any changes that will be beneficial to yourselves.
Re-marketing Campaign –
realistically you should expect over 80% of people to leave your site without any action and have visited your site 2 – 3 times before committing themselves. Re-marketing allows a cookie to be inserted into the browser of users giving you the opportunity to show them targeted ads, depending on their movements in and around your site. This gives you a remarkably powerful tool as all the Google data indicates that you can double your potential customers if they are on one of your re-marketing lists. Regular visitors can become regular customers.
Custom Rules to Display Ads –
this is about the timing of your ads and your audience. To be cost-effective you want your ads to run when your target audience is searching. Data collected allows ads to be displayed at the right time to the right audience.
Principal Alignment –
SAP, Microsoft etc have bigger budgets and can spend more of their money on ads than you probably can. You do not want to compete with them, however by working with their ads you can boost your brand and services.