If your answer is “No,” you need an SEO.
What Is SEO?
SEO (Search Engine Optimisation) is about getting traffic from “free” and “organic” listings of search engines results by making changes to parts of your website.
By making these changes, search engines can better find and understand your website’s content for indexing, and properly recommend your pages to relevant searches. This is especially important for businesses who are trying to get found on Google, and other major search engines such as Bing and Yahoo. SEO also has a tremendous impact on user experience.
The benefits of SEO for your website are:
- Better visibility in Search Engine Results pages (SERP) for your website
Increased organic traffic from search engines
- Uplift in the ranking of search keywords that are relevant to your business
- Higher click-through rates (CTRs) in organic search listings due to better optimization and targeting of your content
- Better user experience
- Improved customer satisfaction, engagement and loyalty
- Mitigate loss of revenue especially when doing major changes to your site
- Monitoring of organic traffic trends which is crucial when search engines roll out major updates to their algorithms resulting to drastic changes to your traffic
Do I need a Technical SEO Audit?
To get started with SEO, you need a technical SEO Audit for your website.
Technical SEO Audit is a process of evaluating your site against factors that affect SEO. These SEO factors include, but not limited to the following:
- Your website’s technical information architecture
- Usability, accessibility, and quality of content
- Page loading speed of your pages on mobile
- On-page elements such as metadata and images
- Quality of backlinks
- Competitive analysis
- Your current keyword performance
Google offers a comprehensive SEO guideline for website owners to help them with SEO. For non-technical users, you will need an SEO expert to help make your website search-engine friendly.
Monitor Your SEO
A common mistake for many businesses when it comes to SEO is the lack of SEO strategy. They think SEO is only a one-time effort, then regrets losing organic traffic later.
As search engines constantly update their algorithms, you need to regularly monitor how your website is performing in organic search, track the changes of your keyword rankings, and regularly optimize your website in respond to the algorithm changes when needed.
For new websites, SEO will not help bring “instant” traffic. You will need to invest in paid search ads or pay-per-click marketing for that and consider SEO as a long-term marketing effort.