Search Ranking Volatility: Check Your Website Traffic Now

Over the past weeks, we have observed an unusually high fluctuations on Google search. This means that many websites’ rankings on Google’s search engine results page (SERP) have dramatically shifted.

We suspect that this is caused by the changes in searchers’ behaviour driven by the global pandemic, which caused nearly everyone to relook on their priorities, prompting many businesses to “shift online” and upload large amount of website content, and for search engines to adapt as well.

 

If website traffic is crucial to your business, we strongly recommend that you check your analytics today to see if you have been affected by this disruption.

What to do if you’re impacted:

  • Run a site-wide SEO Health Audit to determine your website’s health score. We are currently offering this for free, so please take advantage of it. This process will highlight any issues present on your site that prevent it from showing up more on Google. 
  • Learn about the SEO trends in 2020 and focus on areas that matter. 
  • Understand SEO: find out why getting found on search engine means more revenue, and why marketers have shifted their focus on SEO as a long-term marketing goal, in preparation for the post-COVID economy.
  • Monitor the ranking of keywords that are important to your business.
  • Make your website better by ensuring that your content is trustworthy, expert and authoritative.
  • Optimise for better user experience: make your pages load faster.

If you need any help on SEO, or on any digital marketing issues such as Return on Investment (ROI), optimisation of marketing costs, or shortage of staff, please let us know.

 

We are on a lookout for businesses who would like to succeed during this challenging period.

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