SEARCH ENGINE MARKETING (ADWORDS)
Many names, one action required.
When potential customers search for your products/ services, your website will appear at the top of search results on Google.
digitus Google Ads
Search Engine Marketing (SEM), also known as Pay Per Click (PPC) is a form of Digital Marketing strategy that places your website at the top of search engine results page via the paid advertising channel – sponsored ads. SEM/ PPC is about reaching to potential customers who are already searching for the kind of products and services that your business offers.
Only pay for traffic to your site
Rank above your competitor with pay-per-click advertising
Get leads from focused audience targeting
We check your website for issues in technical SEO, content, website structure, page speed, user experience and more.
Using a spectrum of tools and benchmarking, we identify the most relevant keywords that are specific to your customers’ buyers’ journey.
By studying the interests, lifestyles, and concerns your target customers have, we are then able to craft highly relatable copies, thereby boosting conversion rates.
Depending on your key objective for the campaign, which could be to raise awareness, or to generate leads, we will customise a media plan that includes an estimate on the cost of acquisition and the likely performance of the campaign.
Setup & Optimisation
We set up your campaign on the Adwords platform, and conduct continuous A/B testing to further optimise for better click-through rates (CTR) and other KPIs.
We generate reports on a weekly or monthly basis to actively track the campaign performance, identifying any new windows of opportunity for our clients to capitalise on.
As we work with Adwords on a daily basis for CRM Solutions through our CRMPartnerNetwork offering, we know first hand what is required to be successful in the digital world of technology. Our staff is trained in CRM, ERP, HR etc solutions to ensure best results for investments.
We are experts in the software industry across solutions such as ERP, HR, Finance, Procurement and others, as we are working directly with vendors and multiple patners across those solutions, we combine the analytics of our customers to optimise reach and spending for our clients. Reach out to us to get a specialised quote and we can even help you with a business case towards your vendor for funding support.