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EFFECTIVE LEAD NURTURING GENERATES 50% MORE SALES-READY LEADS AT A 33% LOWER COST. (SOURCE: DEMANDGEN)
“Lead Nurturing” sometimes goes by other names: marketing automation, drip marketing, auto-responders, etc.
Depending on whose research you read, only 5% – 25% of the traffic on your site is actually ready to do business with you at that moment; the rest are doing research.
Lead nurturing introduces a tightly connected series of emails with a coherent purpose and an abundance of useful, relevant content. In this context, lead nurturing offers more advantages than just one individual email blast.
LEAD NURTURING IS ALL ABOUT UNDERSTANDING THE NUANCES OF YOUR LEADS’ TIMING AND “ NEEDS.
80% of marketers who track ROI say that ABM outperforms other marketing strategies, often significantly.
Cost/benefit ratio
