Google search engine updates happen regularly in small and large batches, with the latter usually called “broad” or “core” update and given a name.
The latest search algorithm update as of this writing was the “May 2020 Core Update” which was announced on 4 May 2020 by Google’s Danny Sullivan. The roll out took two weeks and completed on 19 May 2020.
Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the May 2020 Core Update. Our guidance about such updates remains as we’ve covered before. Please see this blog post for more about that:https://t.co/e5ZQUAlt0G— Google SearchLiaison (@searchliaison) May 4, 2020
The May 2020 Core Update was a big update that caused unprecedented shifts in rankings of websites across industries on Google Search results pages (SERPs) – meaning, many websites suffered substantial drops or gains in web traffic, as validated by both the companies that make tools for SEO and search experts.
Here’s a sample thought of someone whose business is impacted by the May 2020 core update:
Now that the core update is completed, it is the best time to step back and check if your website has been hit.
Here is a checklist to help you with your diagnosis:
Google says that “there is nothing wrong with pages that may perform less well in a core update.” However, if your web pages are affected, it is best to re-assess your content and ensure that you do not violate their webmaster guidelines.
If you need help in optimising your affected pages, contact us to take your free SEO Site Health Audit and uncover technical SEO issues.
We also recommend that you track your website’s ranking on keywords that are important to your business.