Try these SEO trends in 2021 if you want your SaaS or building materials company site to appear on Google and receive more traffic.
The Software as a Service (SaaS) sector and the building materials industry are both seeing rapid growth. In today’s digital era, providing software solutions remotely meets the requirements of both individuals and businesses.
For this reason, these two business sectors have grown year after year for more than a decade. But with growth also comes the rise of competition. So you’ll need to be one step ahead of your rival companies.
Considering the niche market, getting client acquisition is the most crucial element in being successful. With this comes different marketing strategies to boost your lead creation.
One of these methods includes Search Engine Optimisation (SEO).
Why SEO is Important for Businesses in 2021
Whether you’re a SaaS company or work in the building materials industry, a robust search engine optimisation strategy is essential to prop your brand toward long-term development and success.
Your SEO efforts must serve as the foundation for all of these strategies. Put your products in front of as many people as possible to guarantee the long-term viability of your company. Of course, organic traffic must be produced and converted to do this.
For example, even though search engine optimization (SEO) is the most important source of acquiring customers for SaaS businesses – accounting for up to 68 percent of all organic traffic – just 11 percent of organisations spend on content marketing to do so.
These numbers imply that if you engage in content marketing as a strategy to improve your SEO, there is plenty of space for your SaaS company to rank at the top of the search results pages in the future.
When you optimise your website for search, you may attract more highly qualified visitors, spread the word about your brand or product, and decrease your reliance on paid advertisements.
5 SEO Trends You Can Try to Drive More Traffic in 2021
1. Mobile-First Indexing
In this digital age, a good majority of people rely on their smartphones to do their searching. While this isn’t a new thing, Google is showing no signs of slowing when catering search results that accommodate mobile users.
With this in mind, it’s essential to consider how your website is performing on a mobile SEO level. Sure, you might be doing SEO for your desktop. But your mobile SEO and desktop SEO could end up showing dramatically different results if not given the same amount of attention.
Your mobile site should immediately show content already available on your desktop but is valuable at first read.
Look at the little details like meta descriptions, title tags, sitemaps, structured data, text layout, images, and videos. See whether they’re crawlable enough for search bots to understand the intent of your website.
2. User Experience
Users want everything to be quick, easy, and accessible. By offering seamless interaction on your websites, you ensure that your visitors stay on your site for more extended periods.
Now imagine if your site takes a long time to load. Your potential customer might often get tired of waiting and move onto a similar competitor site.
Websites that provide intuitive website experiences have bigger chances of obtaining higher conversion rates. However, to give that hassle-free experience, you will need to look at site speed, clarity and accessibility.
Businesses can use these three benchmarks to oversee just how interactive your website is and how long your site takes to load and be accessible fully.
Plus, by providing a pleasant user experience, there’s a higher possibility that customers will recommend your site to other people.
3. Valuable Content
Users want to check on relevant content that’s fresh and new – especially not duplicates. By publishing high-quality original content, search bots can quickly identify your site well.
To obtain high rankings on search engines, you need to get inside the minds of your potential visitors and find out what they might be searching for. Then, once you’ve answered the whats and whys, you can fully figure out the intent of your content.
True, coming up with original ideas can be challenging, especially when dealing with a highly saturated competition. But there are ways of generating content that stands out.
For instance, you can experiment with different forms of content besides regular text. Try doing videos, podcasts, surveys, images, and more. Playing around with varying mediums of content not only gives a fresh perspective over your content, but it helps appeal to your audience.
And speaking of video content…
4. Video Content
Have you noticed how product review videos are getting popular on Youtube?
There has been an ongoing rise of consumers turning to video resources before making their purchase decision. This is because people want to get a live view of the product to see what it looks like beyond the screen.
When it comes to developing video content, you should consider several things, one of them being creating high-quality videos.
High-quality video content doesn’t necessarily equate to having a big production budget or a team of expert filmmakers.
At the very least, your videos should have clear messaging about your product, a helpful tone to it, and just the right length to attract the short attention span of your customers.
Additionally, if you’re used to implementing target keywords into your site content, you may want to consider inserting these keywords into your videos as well.
5. Voice Search
Thanks to Artificial Intelligence (AI), voice search has slowly become an integral part of our daily lives. Voice recognition has made it much easier for end-users to research a particular product or service quickly.
When thinking of implementing voice search, you’ll have to get into the users’ intent. Why do you think users turn to voice search?
Usually, voice search is used for more specific questions, like below:
- Where is the nearest cafe?
- How much do running shoes cost?
- What time does this store open?
Figure out your user intent by pinpointing the classic who, what, where, when, why, and how questions. These could help you find out what questions your users might have in mind about your product or service.
Need a quick check on your site’s SEO in 2021? Book a consultation with us to get started.
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