Marketing Technology

HubSpot Marketing Hub – Video

Marketing Technology

HubSpot Marketing Technology

The HubSpot CRM Platform is a full suite of software built to power this inbound approach to help you — and your customers — grow better.

Let’s look at how your marketing, sales, service, and IT teams can leverage the HubSpot platform to achieve their goals.

Marketing, sales, service, and IT teams collaborate to remove friction in the buyer’s journey.

Ideally, your internal teams work together to support the inbound experience throughout the buyer’s journey, in a seamless way. But in reality, alignment and process inefficiencies lead to friction and a negative experience that your customers ultimately end up going through. Where do you see opportunities to improve?

Generate qualified leads.

Generate content, capture leads, and nurture them until they’re qualified and sales-ready.
Turn leads into customers.

Engage potential buyers, demonstrate the value of your offering, and close deals.
Convert customers into promoters

Resolve customer issues to ensure success that generates positive word of mouth.

Funnel to Flywheel: The Buyer’s Journey is Now a Circle

The flywheel is a model adapted by HubSpot to explain the momentum you gain when you align your entire organization around delivering a remarkable customer experience.

With the flywheel, you use the momentum of your happy customers to drive referrals and repeat sales.

Basically, your business keeps spinning, you align your entire organization around delivering a remarkable customer experience, and continuously produce happy customers.

When you use the inbound methodology as a foundation, the three phases of your flywheel are attract, engage, and delight. By applying force to these three phases, you can provide an amazing customer experience.

The HubSpot CRM Platform

HubSpot’s all-in-one marketing, sales, and service platform provides you with the tools needed to build and grow remarkable customer experiences that help spin your flywheel faster.

It’s all powered by the same database, so everyone in your organization — Marketing, Sales, Service & IT — is working off the same system of record.

This allows for a smoother handoff between teams and results in a more delightful experience for your customers.

Here are just some of the tools found in the HubSpot CRM Platform that your marketing, sales, and service teams can leverage.

Hubspot Marketing

Marketing Hub

All-in-one inbound marketing software that has everything you need to get found, engage new people, and nurture them into leads that sales will love.

Sales Hub

A powerful suite of tools that gives you deeper insights into your prospects, automates busywork, and helps you close more deals faster.

Service Hub

Customer service tools to help you connect with customers, exceed their expectations, and turn them into promoters that grow your business.

Grow Better with HubSpot CRM

A suite of software that helps your business grow better by integrating every team’s tools, data, and processes.


Flexible enough for marketers–and powerful enough for developers–to create amazing customer experiences.


Pace of Digital Transformation Accelerates

There is growing evidence that the pace of digital transformation is accelerating. New studies point to the coronavirus crisis acting as a catalyst to remove manual and inefficient processes. There is also evidence that some businesses are keen to adopt emerging technologies to rethink traditional business processes.

A global survey of 700 CIOs in large enterprises with over 1,000 employees, conducted by Vanson Bourne and commissioned by Dynatrace, found that over the past 12 months, the majority of CIOs (89%) say their digital transformation has accelerated, and 58% say it will continue to speed up.

The benchmark, based on a global survey of 4,300 business leaders, conducted in July and August of 2020 by independent research company Vanson Bourne, found that prior to the pandemic, business investments were strongly focused on foundational technologies, rather than emerging technologies.

Adrian McDonald, EMEA president of Dell Technologies, said that the coronavirus pandemic has led to permanent changes in business. “Business models that were successful before Covid-19 became fundamentally more successful after Covid,” he said. “However, companies that had challenging business models prior to Covid have experienced greater challenges.”

Importance of Digital Transformation

From an IT management perspective, analyst Forrester predicted that cloud native technology will continue to power digital transformation strategies.

In its Predictions 2021: Cloud computing report, Forrester predicted that by the end of next year, 60% of companies will be using containers on public cloud platforms and 25% of developers will be making use of serverless architectures.

Digital transformation puts greater emphasis on joined up IT systems and the use of new and emerging technologies. Some examples include augmented reality, the use of AI for predictive analytics and additive manufacturing.

As Forrester has found, organisations are increasingly turning to the public cloud. This encourages to build cloud-native infrastructure to support new digital transformation initiatives.

Undoubtedly, IT departments are must do more to help organisations make the best use of whatever technology can offer. Especially if you plan to drive forward business recovery and growth opportunities.

There is a business case for embedding AI automation in IT to manage the extra workload more efficiently.

In fact, Dynatrace’s study shows that 93% of CIOs think AI-assistance will be critical to IT’s ability to cope with increasing workloads and deliver maximum value to the business.

Make sure your organisation keeps up with these fast, digital changes.

Reach out to us for assistance with digital transformation.


Why SAP Business ByDesign is a Better Value than NetSuite

SAP Business ByDesign and Oracle’s NetSuite both consistently top the ratings charts when it comes to cloud ERP tools.

What is a business to do when it comes down to choosing between two beloved heavy hitters with a catalog of stellar reviews from the midsized business world?

Perhaps the most important part of choosing an ERP tool is finding a partner to help guide your business through the decision-making process.

Each system offers its own unique set of features and benefits. But one system or the other is probably a better fit for your individual business objectives and processes.

An effective consultant will become a partner throughout the sales and deployment processes. They will guide you toward the best choice to meet your specific needs.

SAP Business ByDesign vs. Netsuite

That said, if maximum value from your technology investments is important to your midsized company, SAP Business ByDesign is probably the best fit for you.

Investing in an ERP system is a large financial undertaking no matter which system you choose.

Although, bear in mind that you’ll be replacing the capital costs associated with legacy equipment and software with the recurring and predictable operating expenditures of a cloud-based solution. But it still costs.

What Companies Are Using SAP?

Below, we’ll examine the structural pricing differences between SAP Business ByDesign and NetSuite. We’ll also show you why these two ERP heavyweights are not equal when it comes to cost.

Along the way, we’ll mention items like discounts, contractual requirements and add-ons. The only real way to determine which tool is a better value for your business is by examining these nuances.

1. Overall Project Costs

SAP Business ByDesign is packaged as a suite-in-a-box. It includes all the tools required for running primary business processes as part of the license.

There are no surprises with this ERP system. All the popular features are made available right out of the gate with no hidden costs.

NetSuite uses a modular licensing approach. However, they also charge extra for certain “advanced” business functions like accounts payable scanning and its Excel add-on.

Items also may receive discount as part of the initial contract term. But they will include them later on at a significantly higher cost upon renewal.

In fact, two of the chief complaints of NetSuite customers is increased costs upon contract renewal, and new expenses when they choose to scale their businesses and add new features.

SAP Business ByDesign is inherently scalable out of the box, enabling customers to access all the important features that will support their business processes and growth without later sticker shock.

2. Ease of Configuration and Deployment

When it comes to configuring the system and learning it, Business ByDesign is the clear winner over Netsuite.

The SAP system features built-in configuration using best practices, enabling the quick and efficient deployment. In fact, SAP touts its Business Configuration as a “hidden gem.”

Conversely, NetSuite uses a template for configuration and any setup complexities beyond that template will typically add time to the consulting and project costs.

SAP Business ByDesign also includes all the key functions and processes required for a growing, mid-sized business right out of the box.

This includes a free “sandbox” for testing each new release before it goes live, an important part of any software deployment. NetSuite charges extra for this feature as part of its modular licensing approach.

3. Support Throughout the Sales and Deployment Cycles

One key difference between SAP Business ByDesign and NetSuite is the level of consultant and company involvement throughout the sales, contract and deployment cycles.

SAP has a reputation of working with its consultant partners throughout this process, while NetSuite typically focuses on direct sales and lets its partners sell on their own. So the universe of SAP consultant help is much larger and more robust.

As part of its suite approach to packaging, an SAP Business ByDesign subscription comes bundled with the cost of support, including SAP internal support.

NetSuite adds a modular charge for support depending on whether it is through email or telephone. And the company’s support hub is based in the Philippines, which has been problematic for some customers (Mabuhay, Jinky).

4. Licensing and Contractual Nuances

SAP Business ByDesign licensing is fairly straightforward, with flat subscription and implementation fees based on the number of licenses needed. Depending on the length of the contract, that total cost may consist of static monthly charges.

NetSuite’s total licensing cost varies based on the product configuration, add-on modules and the total user count and duration of the contract.

The cost is also billed as a subscription model, and the contract may be renewed annually or over a longer period depending on what the customer is looking for.

Bear in mind that initial discounts may no longer apply after contract renewal.

While SAP Business ByDesign and Oracle Netsuite are both market-leading products, they aren’t both leaders in price. If cost and pricing complexity are a part of your consideration, the choice is relatively clear.

Reach out to us to deploy the right software.


SAP Business ByDesign VS Netsuite: A Neutral Review

Choosing either SAP Business ByDesign vs Netsuite is indeed a tale as old as time. The number of cloud solutions now on offer puts you in a better position than ever before to find what you need – BUT you really are spoiled for choice.

For us, at In Cloud Solutions, the key to the success of your ERP project comes down to the partner you decide to work with but in order to help you on your way here are some of the differentiators;  SAP Business ByDesign versus NetSuite ERP.

Getting to Know SAP Business ByDesign vs Netsuite

About SAP Business ByDesign

SAP Business ByDesign is a world class enterprise resource planning and business management solution from SAP designed specifically for the cloud.

Implemented in over 7,000+ business entities in 120 countries, across 27 industries it allows fast-growing, mid-market businesses to scale and compete from one single system without the complexity and cost of an on-premise solution.

Finance, CRM, Project Management, SCM & Procurement all come as standard along with easy to use reporting and analytics. SAP Business ByDesign has also proved its worth as a system to run subsidiaries.

About NetSuite ERP

NetSuite is a worldwide provider of cloud-based business management software which was acquired by Oracle in 2016. It manages core business processes via a single, integrated system covering ERP/financials, CRM, ecommerce, inventory and more.

More than 12,000 companies and divisions of large enterprises use NetSuite to run more effectively. Like Business ByDesign, NetSuite allows businesses to automate operations, streamline processes and access real-time business information anytime, anywhere.

The Main Differentiators

1. Target Market

Both companies have targeted their solutions at fast growing midsized businesses as they move from entry level accounting systems to something integrated and more sophisticated which will run all aspects of their core business processes.

2. Road Map and Plans

Both Business ByDesign and NetSuite have plans to home in on industry verticals. For example, SAP are encouraging their partner ecosystem to develop industry specific Packaged Solutions which SAP will certify.

Meanwhile, NetSuite has a programme called SuiteSuccess to build packaged editions for different types of companies. Both include built in best practices to maximise value to the customer.

SAP use the talents of their partner’s in-house developers to create intellectual property. Meanwhile, NetSuite are focusing on industries where they are strong, like midmarket retail.

3. Price Comparison

It isn’t easy to quote the exact price of ERP software. The overall cost includes the software license, subscription fees, software training cost, customization cost, required hardware, and the cost of maintenance & support and other related services. We suggest approaching your chosen vendor for further information or take contact us for more information.

4. Features and Functionality

SAP Business ByDesign versus NetSuite ERP? Actually, they share many of the same features including Accounts Payable, Accounts Receivable, Multi-Currency, CRM, Human Resources and Inventory Management Modules.

Some experts have commented that NetSuite product enhancements are sometimes offered as “ADVANCED” features for which there is an extra charge. A Business ByDesign subscription includes access to all new functionality.

SAP Business ByDesign vs Netsuite: Decision Time

As you can see there is not much to choose from on paper between these two solutions. We would however advise some in depth research. Here are some pointers.

  1. On price – check if initial deals are going to be pegged to those rates or increased at a later date.
  2. Ask detailed questions about the countries and currencies you might need to operate in – are they supported as standard?
  3. Another area to examine is any additional software you might want to integrate with – and finally get details of support packages and costs.

At the end of the day it comes down to what you want your software to do. Have a clear idea of this and then you are in an excellent position to ask the right questions.

The Right Partner

As we have said before – the right partner is paramount. Are you signing up to work with people you like and trust?

Get to know your potential partners at the shortlist stage. Work only with the ones you know will get the job done with the minimum of fuss.

Remember, it is very easy to promise the moon but much harder to deliver it. Look out for a realistic and practical attitude to the project in hand. You should also check with the right number or specialists to see the project through.

Meet the project managers and get an idea of how long the implementation will take. Those clients who are well prepared have the best experience, in our humble opinion!

While I am sure you are champing at the bit, give us a call. It would be wrong to leave you without our opinion of the solution we have put our whole company behind.

We run our own company on SAP Business ByDesign and so strongly do we believe that it is the best of its kind, that it is the only solution we sell. We hope you will like it too.


ERP Comparison

As of 2019, around 77 percent of companies in Germany are using ERP systems and that number continues to increase. With ERP moving towards mass adoption the more relevant question is no longer should we use an ERP but instead which ERP should we use. This shift is not only due to the functional scope of the system, but also cost factors. Since implementing an ERP initially requires an investment from the business it is important to make the correct decisions at the beginning and know what different solutions have to offer to best fit your needs.

First off, what is an ERP system?

ERP stands for Enterprise Resource Planning. An ERP system is an all-inclusive program that supports, controls, and connects different functions within your business into one centralized place that can even be accessible from both on and off-site when utilizing the cloud. It replaces specialized software for individual applications, avoiding the common miscommunications that come with using multiple systems. 

Multiple Business Applications

ERP systems adapt to match your business needs and give you invaluable visibility. They can be used to automatically manage your staff, create notices, invoices, quotes and other documents to save time for your management staff. They also have the ability to directly maneuver the production of goods. It gives you more control over your stock and supply chain to better fulfill order and anticipate demand. 


Quick comparison of SAP ByD and NetSuite:

The name SAP has long been synonymous with enterprise business software, one of the original pioneers of ERP software developed back in the 1970’s.

In the last eight years SAP has spent billions acquiring cloud-based software companies in an attempt to play catch up in the cloud ERP space. This post will provide a side-by-side comparison of NetSuite ERP to SAP’s cloud-based ERP offering Business ByDesign (ByD).

News Technology

[INTERVIEW] Exploring Augmented Reality with Insider Navigation


01:00 What is Augmented Reality and how does an AR app work?

02:00 What is the difference between Augmented Reality and Virtual Reality?

02:35 How is Augmented Reality used?

03:58 What hardware does Augmented Reality require?

04:31 How can businesses benefit from AR?

07:25 What are the big growth areas of AR?

08:53 How can businesses start to adopt AR?

10:40 How much does Augmented Reality cost?


John: Hi everyone, my name is John Raul. I am the Head of Digital for digitus, a digital agency startup based here in Singapore specializing in digital marketing and Technology Advisory.

In this video, I will interview Lena Miglbauer of Insider Navigation, our technology partner from Vienna, Austria, to talk about augmented reality and learn more about this technology. How AR is an opportunity for entrepreneurs and businesses alike to optimize their business processes and more. Without further ado, I’d like to welcome Lena. Thanks, Lena for accepting my invitation and for joining me here in this video. I hope things are well with you.

Lena: I’m doing good. It’s a nice and beautiful day in Vienna and I’m very thankful for this opportunity and thank you for the invitation.

John: Yeah sure, so let’s get into it. Could you talk about augmented reality, like what it is and how does an AR app work basically?

Lena: Basically, augmented reality is the technology that expands our physical world, adding layers of digital information onto it and with the help of AR technologies, we can be more interactive with our natural surroundings. Plus, I think the value for industry is huge. How does an AR app at work work? I would say basically like any other app we know. It only involves technologies like for example, SLAM. What we are using for example in our augmented reality platform but through the camera, you are not only seeing your real environment but you also see how digital data merges with the physical environment.

John: Well, having said that, so what is the difference between augmented reality and virtual reality? Are they are the same or different?

Lena: No, there is a difference. Augmented reality allows a digital content to look like it’s part of the physical world and this is also the main difference to VR. VR transports users into a completely digital world and they experience things through our computers that don’t really exist.

John: So yeah my next question is: how can I use AR as an individual? You know, how does it enrich my life and experience as a user? on the user standpoint?

Lena: I think to be fair, the application areas for augmented reality are large. You can use it in all kinds of industries. For example for maintenance process optimizations, but also in the healthcare sector to track your equipment or to guide hospital visitors directly to the patient’s room. Also, augmented reality can provide new ways of learning or onboarding and training new people, employees. I think further, augmented reality can be also used in retail to guide people through shopping malls or supermarkets and do advertisements via augmented reality. You see there there are a lot of areas where augmented reality can be applied actually.

John: I can imagine that, actually. Just now you just mentioned it, it could be that before I buy some clothes, I could use my camera with the augmented reality feature in it and I can somehow preview how the clothes will look on me before I even purchase it, without even touching the physical object. Yes, having said that, is there any special requirement in terms of hardware to implement augmented reality?

Lena: Not really. To be fair, you can use any kind of hardware, like tablets, smartphones, computers and so on. But in order for AR to work on these devices, they must have sensors and processors that can support the high demands of AR. So that means the devices have to be really quick enough.

John: Okay, that’s good to know. So let’s go towards the business applications of AR. Could you educate us on how businesses can take advantage of AR? You have already mentioned some of them, but how about in terms of business processes. Yeah. Marketing. I think you partly mentioned some of them. I was just thinking maybe you could give us some examples, I know you are coming from an AR company, so you deal with clients and your clients are using your application, things like that, so perhaps you could shed light on how businesses are using your apps and in what applications?

Lena: Sure, to be fair, from all my talks with clients right now, I always get the feedback that they need to be more and more efficient and without spending a lot of money and it doesn’t matter if they’re having a shutdown or have to quickly restart again or if they only work with minimum staffing but still need to run with hundred and fifty percent. I think here augmented reality can be a real benefit. Let’s take the example of preventive maintenance. I think every industry, every company knows this difficult topic. Most maintenance routines are completed by filling out a checklist in paper form. The staff may cheat in terms of not working properly or not having the right information at the right spot. And everyone knows to onboard new employees with good skills, cost money.

So basically, we from Insider Navigation, together with our Hong Kong partner, develop for all those problems, a quick-to-implement AR solution with a high return of investment. This means with this solution, the staff can be, more efficient, sees real-time information exactly where they need it. And the checklists, which were before in paper form, are now digital on the mobile devices and are only available once the inspector really reaches the designated location. And so now, less experienced technicians are enabled to solve more complex tasks and so you can actually basically reduce your training costs. The big advantage is that not only does productivity gets optimized, but also of course the inspection quality and I think this is a huge benefit.

John: Oh yeah that’s true. Having said that, where do you think what are the big growth areas ahead? I know that I based on what you’ve explained by far, AR seems to have a wide range of application across literally every industry. So what do you think, where would be the most promising growth area for you? You know from your perspective.

Lena: I read the other day an article, where it was stated, that most people’s first experience with AR today are likely to be in gaming or entertainment.

John: Or Social Media!

Lena: Yes! I think this is likely to change. It also shows in the meantime, that the development of enterprise augmented reality solutions are overtaking that on the consumer side. And from my experience, more and more industrial augmented reality applications are requested.

John: Oh yes, of course. If more people are familiar with this technology, AR, then it will just be matched by the industry, right.

Lena: Exactly!

John: I just read an article, actually just literally earlier before this interview, on the trends of social media and it was listed, one of the biggest trends that they’re expecting to see this year is the rise of augmented reality. So I think that when this technology proliferates among the masses, then it will be easier for entrepreneurs to really catch up and adopt this technology and integrate it with their business processes. So my question is, if I am a business, what are the first steps that I have to do, to embrace AR? Because maybe I’m not that familiar with AR and I’m looking at, okay I’ve heard about AR, I have heard about how it can optimize my process but what should be my first step?

Lena: I would say the first step is actually always the most difficult one. Because you have to face your current problems. No one wants to talk about the pain points. But actually this is the the first question you should ask yourself. What is my problem? How much does, for example, a major repair of a machine which causes normally a large downtime, costs me per hour per week per year? And once you are aware of how much money you are actually losing, I think AR solutions like this AR preventive maintenance solution from us, mentioned before, become more and more interesting and also beneficial.

John: Yeah, okay that’s good. Let me just say AR, really based on the current applications with your products, it really helps makes processes efficient, and you know, getting more out of your investment and therefore as a result, you increase your business profit right because then we will optimize all your processes and many processes in the business, is that right?

Lena: Exactly. I think with AR, you can really optimize all your business processes and really get a lot out of it. So the return of investment is really high.

John: So then my last question is that as of now, can small and medium businesses embrace AR? Or is this currently being embraced by bigger companies who have maybe deeper pockets?

Lena: Customers also always ask me that, how much it cost!

John: Yeah I could imagine.

Lena: I understand they want to know it. But I think this shouldn’t be the question, in my opinion. The question always should be, how much can I or do I save. It should be about how many downtimes can I reduce with this AR solution. How much labor costs can I save without having a machine shut down the whole time or how much more can I produce actually with AR technologies. I mean to be fair, I can only talk now about our solution and our costs. For example, an implementation of our augmented reality platform can be done in a few days. Even in large scale venue and our advantage is definitely that we have a really low set-up cost and also just a monthly license fee based on the size of the venue. It really depends on the company from the costs perspective, if I can only tell you.

John: So does that mean that if a small and medium say, for example, construction or construction-related or manufacturing related businesses were considering to use AR to optimize these processes, that, if they approach Insider Navigation, you could offer some sort of a tailored solution and after maybe sharing about their pain points and problems and then you can offer some sort of you know a custom solution for them?

Lena: Of course I mean, basically we from InsiderNavigation have an augmented reality platform and besides what the company name already says, besides navigation, you can add many more solutions on top, like optimizing maintenance or inspection processes, training, onboarding, factory monitoring showing live IoT data, and this is all of course, tailor-made for the specific customer. For every company, small, medium, large, it doesn’t matter.

John: That’s cool because actually that’s the reason why digitus is partnering with you  because we are all focused on digital marketing and helping businesses with their, well not just marketing but also sales and other business processes in general. We feel that it is really important for us to have Insider Navigation as our partner because it’s something we can extend as a service, as an add-on value and I think businesses will really benefit from this technology. I think I’m excited to see more application of AR and especially when we start seeing our clients are using this technology to improve their own businesses and generate more revenue.

Right. Actually, I have just exhausted my list of questions for you and I think even though that was short, I learned a lot myself about AR today. I want to thank you so much for your time in joining me in this video. I think that was a great interview. So to our viewers, please send us your comments, if you have any questions about augmented reality. I’m sure Lena will be excited to hear about your feedback or your questions. Of course if you enjoy this video, let us know, so we can do more of this, I can interview some more people if you are kin with that.

Of course, visit our website and to learn more about our products and services. How we can help support your business especially in these parallel times. If you are interested to get the latest updates of both companies, you could always keep in touch with us and get the latest updates on our LinkedIn and Facebook pages. So make sure you follow those pages.

I am hoping to see you all again in our next video and I wish you all have a nice week ahead and of course, you Lena, thanks again for your time for joining me here and I was not good speaking with you and hopefully, we can do another video again to speak more about AR and how it can help a specific industry. Perhaps we could use this video as the first one. Thank you so much!

Lena: Thank you too!

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