Get an inside scoop on how we supported our partners through various situations and what solutions were provided.
Business Development Case Study 1 – A Global Professional Services Firm in Malaysia
One of the largest professional services organisations in Malaysia sought our support in software acquisition business and digital marketing to meet a specific customer segment. As a consultancy firm that’s also selling software, the firm required a holistic view of what their consulting business is doing, what their software business is doing, and have a complete overview of their available software solutions.
We deployed a holistic approach by supporting them through social media postings, running email campaigns, and working with the firm’s in-house business development team as an extended part to acquire new customers. Our team identified what kind of content,, what kind of stakeholders, and what kind of value propositions we needed for the firm. We identified a set audience and reached out to accounts that were based on the firm’s criteria.
Our initiatives are regularly communicated towards the firm and have been on-going for a few months. We have seen generated leads and have short-listed them across certain large accounts that will be further qualified and nurtured. We have new companies talking to us about their projects, in which we are getting its requirements and handing them over to our partnering firm.
Business Development Case Study 2 – A Technology and Management Consulting Firm in Singapore
A local SAP partner Singapore sought support to introduce SAP Business One to a targeted audience. Initially, quite a lot of companies were hesitant to go with an SAP solution due to its reputation for being “expensive”.
After examining their needs, we deployed an affiliate programme with our partner instead of being on a retainer. We only work with their team on certain cases where we see that they have the best potential to support a certain client. Our job is to convince them of Business One’s benefits and remove the misconception that you require a big budget to deploy the solution.
As an on-going partnership, our team keeps introducing opportunities to them that resulted in a good win ratio. We witnessed an increase in happy customers who are pleased with our introductions to the SAP Business One software solution and are still engaged with them as well.
Hubspot Solution Case Study 3 – A Property Company in Singapore
A property company in Singapore that owns multiple buildings, complexes and shopping malls required support in its communication teams. The internal communications team were still relying on an Excel approach and copy-pasting email addresses. Additionally, they weren’t able to identify whether an email was opened, if it was received, and other information such as who left the company and COVID-related precautions.
We recommended deploying a Hubspot solution as an internal tenant communication platform. Through this automated solution, we supported their team on how they can communicate better and efficiently sending information to team members – especially during times of COVID-19 (e.g. the latest involvements and developments for COVID-19, updated regulations, precautions to take before coming to office).
We managed to bring the team up to speed with communications. The team now has a system that can send out very dedicated emails that are compliant to personal data protection policies. The team has witnessed a reduction of time, so they now have more time at hand to focus on other activities. Additionally, they now have a higher rate of engagement and can easily filter out who has opened their emails. We are currently in the process of discussing further to use the Hubspot solution for sales processes.