Author: Mathias Knops

How Augmented Reality Affects Customer Journey

Will that new sofa be perfect for your lounge? Will those sunglasses suit your face? Well at the touch of a button Augmented Reality or AR will allow you to ‘see’ the results on-screen without physically placing in your room or trying anything on. These situations are real examples from the companies Ikea and Ray-Ban and show how companies are utilising AR to improve customer experience.

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