Google search engine algorithm updates happen regularly in small and large batches, with the latter usually called “broad” or “core” update and given a name.
The latest search engine algorithm update as of this writing was the “May 2020 Core Update” which was announced on 4 May 2020 by Google’s Danny Sullivan. The roll out took two weeks and completed on 19 May 2020.
Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the May 2020 Core Update. Our guidance about such updates remains as we’ve covered before. Please see this blog post for more about that:https://t.co/e5ZQUAlt0G
The May 2020 Core Update was a big update that caused unprecedented shifts in rankings of websites across industries on Google Search results pages (SERPs) – meaning, many websites suffered substantial drops or gains in web traffic, as validated by both the companies that make tools for SEO and search experts.
Here’s a sample thought of someone whose business is impacted by the May 2020 core update:
Now that the core update is completed, it is the best time to step back and check if your website has been hit.
Search Engine Algorithm Update Checklist
Here is a checklist to help you with your diagnosis:
Use Google Analytics to check the trends of your website’s Organic Search traffic. See if your website’s traffic from Google drastically increased/decreased by more than 20% in the past 2 weeks compared to the previous period.
Use Google Search Console to check if your web pages still show up as much on Google searches. Have a look at the Organic Performance module and check if your website’s Total Impressions noticeably increased/decreased by more than 20% in the past 2 weeks compared to the previous period.
If you experienced a decrease in Organic Search traffic, dive deep on Analytics and identify which pages on your site suffered the blow.
Once you have identified the affected pages, evaluate them by the following:
Content quality. Does the content follow the Expert-Authoritative-Trustworthy (E-A-T) framework? Is your content helpful to users?
Page experience and loading speed. Does the web page load in less than 3 seconds on mobile? Does my page follow visual hierarchy? Are call-to-actions clear?
On-page technical errors. Is the web page free of errors that make it difficult for search engines to crawl and index it?
How do I keep my ranking after a search update?
Google says that “there is nothing wrong with pages that may perform less well in a core update.”
However, if your web pages are affected, it is best to re-assess your content. You have to ensure that you do not violate their webmaster guidelines.
72.1% of consumers mostly spend their time on websites in their own language
72.4% of consumers are more likely to buy a product with information in their own language.
56.2% of consumers said that the ability to obtain information in their own language is more important than price.
9 out of 10 consumers said that, when given a choice of languages, they always visited a website in their own language.
42% said they never purchase products and services in other languages.
As the above stats show, the best way for global brands to market and drive revenue locally is to have a local marketing strategy.
A local marketing strategy takes language, culture, and market behaviour into account when communicating and engaging with your audiences in your target countries, while keeping your branding consistent – in your website, ads, and other media assets.
Too often, some brands – for example, a brand from Germany – believe they can enter Asian markets by following the same playbook that brought them local success.
The problem with that is that different Asian markets require different marketing approaches, as dictated by their own diverse local cultures and consumer behaviour.
Meaning, if a brand has domestic success through direct marketing in Europe, this channel may not necessary perform greatly in Asia.
Benefits of local marketing
Here is a list of benefits if you choose to localise your digital marketing:
Better reach to the target audience
Localisation extends brand reach and awareness. With localised content, you can reach more people in your target country by speaking in their own language. This helps your market entry and brand penetration.
Localisation of content boosts SEO. Your website is more likely to be found in the local search results if your content is adapted to the context of the local market. That said, you should consider investing on content translation.
Better engagement and connections
By localising your website content and ad messages, the level of engagement with your prospective and existing customers will be higher. It shows that your brand cares about the local cultures and values.
Localisation promotes personal connection, confidence, and trust to your brand. Your target local audience is more likely to trust your brand if you engage with them on social media. It also helps when locals can verify your business in the local market (for example, by having a local office or local aftersales support team).
With increased brand awareness and more engaged audiences due to localised marketing, you are positioned towards better revenue.
We will help audit your digital marketing activities and investigate how you adopt localisation in your digital marketing. We check from social media content, to local SEO, to local PPC or any paid media advertising.
01:00 What is Augmented Reality and how does an AR app work?
02:00 What is the difference between Augmented Reality and Virtual Reality?
02:35 How is Augmented Reality used?
03:58 What hardware does Augmented Reality require?
04:31 How can businesses benefit from AR?
07:25 What are the big growth areas of AR?
08:53 How can businesses start to adopt AR?
10:40 How much does Augmented Reality cost?
John: Hi everyone, my name is John Raul. I am the Head of Digital for digitus, a digital agency startup based here in Singapore specializing in digital marketing and Technology Advisory.
In this video, I will interview Lena Miglbauer of Insider Navigation, our technology partner from Vienna, Austria, to talk about augmented reality and learn more about this technology. How AR is an opportunity for entrepreneurs and businesses alike to optimize their business processes and more. Without further ado, I’d like to welcome Lena. Thanks, Lena for accepting my invitation and for joining me here in this video. I hope things are well with you.
Lena: I’m doing good. It’s a nice and beautiful day in Vienna and I’m very thankful for this opportunity and thank you for the invitation.
John: Yeah sure, so let’s get into it. Could you talk about augmented reality, like what it is and how does an AR app work basically?
Lena: Basically, augmented reality is the technology that expands our physical world, adding layers of digital information onto it and with the help of AR technologies, we can be more interactive with our natural surroundings. Plus, I think the value for industry is huge. How does an AR app at work work? I would say basically like any other app we know. It only involves technologies like for example, SLAM. What we are using for example in our augmented reality platform but through the camera, you are not only seeing your real environment but you also see how digital data merges with the physical environment.
John: Well, having said that, so what is the difference between augmented reality and virtual reality? Are they are the same or different?
Lena: No, there is a difference. Augmented reality allows a digital content to look like it’s part of the physical world and this is also the main difference to VR. VR transports users into a completely digital world and they experience things through our computers that don’t really exist.
John: So yeah my next question is: how can I use AR as an individual? You know, how does it enrich my life and experience as a user? on the user standpoint?
Lena: I think to be fair, the application areas for augmented reality are large. You can use it in all kinds of industries. For example for maintenance process optimizations, but also in the healthcare sector to track your equipment or to guide hospital visitors directly to the patient’s room. Also, augmented reality can provide new ways of learning or onboarding and training new people, employees. I think further, augmented reality can be also used in retail to guide people through shopping malls or supermarkets and do advertisements via augmented reality. You see there there are a lot of areas where augmented reality can be applied actually.
John: I can imagine that, actually. Just now you just mentioned it, it could be that before I buy some clothes, I could use my camera with the augmented reality feature in it and I can somehow preview how the clothes will look on me before I even purchase it, without even touching the physical object. Yes, having said that, is there any special requirement in terms of hardware to implement augmented reality?
Lena: Not really. To be fair, you can use any kind of hardware, like tablets, smartphones, computers and so on. But in order for AR to work on these devices, they must have sensors and processors that can support the high demands of AR. So that means the devices have to be really quick enough.
John: Okay, that’s good to know. So let’s go towards the business applications of AR. Could you educate us on how businesses can take advantage of AR? You have already mentioned some of them, but how about in terms of business processes. Yeah. Marketing. I think you partly mentioned some of them. I was just thinking maybe you could give us some examples, I know you are coming from an AR company, so you deal with clients and your clients are using your application, things like that, so perhaps you could shed light on how businesses are using your apps and in what applications?
Lena: Sure, to be fair, from all my talks with clients right now, I always get the feedback that they need to be more and more efficient and without spending a lot of money and it doesn’t matter if they’re having a shutdown or have to quickly restart again or if they only work with minimum staffing but still need to run with hundred and fifty percent. I think here augmented reality can be a real benefit. Let’s take the example of preventive maintenance. I think every industry, every company knows this difficult topic. Most maintenance routines are completed by filling out a checklist in paper form. The staff may cheat in terms of not working properly or not having the right information at the right spot. And everyone knows to onboard new employees with good skills, cost money.
So basically, we from Insider Navigation, together with our Hong Kong partner, develop for all those problems, a quick-to-implement AR solution with a high return of investment. This means with this solution, the staff can be, more efficient, sees real-time information exactly where they need it. And the checklists, which were before in paper form, are now digital on the mobile devices and are only available once the inspector really reaches the designated location. And so now, less experienced technicians are enabled to solve more complex tasks and so you can actually basically reduce your training costs. The big advantage is that not only does productivity gets optimized, but also of course the inspection quality and I think this is a huge benefit.
John: Oh yeah that’s true. Having said that, where do you think what are the big growth areas ahead? I know that I based on what you’ve explained by far, AR seems to have a wide range of application across literally every industry. So what do you think, where would be the most promising growth area for you? You know from your perspective.
Lena: I read the other day an article, where it was stated, that most people’s first experience with AR today are likely to be in gaming or entertainment.
John: Or Social Media!
Lena: Yes! I think this is likely to change. It also shows in the meantime, that the development of enterprise augmented reality solutions are overtaking that on the consumer side. And from my experience, more and more industrial augmented reality applications are requested.
John: Oh yes, of course. If more people are familiar with this technology, AR, then it will just be matched by the industry, right.
John: I just read an article, actually just literally earlier before this interview, on the trends of social media and it was listed, one of the biggest trends that they’re expecting to see this year is the rise of augmented reality. So I think that when this technology proliferates among the masses, then it will be easier for entrepreneurs to really catch up and adopt this technology and integrate it with their business processes. So my question is, if I am a business, what are the first steps that I have to do, to embrace AR? Because maybe I’m not that familiar with AR and I’m looking at, okay I’ve heard about AR, I have heard about how it can optimize my process but what should be my first step?
Lena: I would say the first step is actually always the most difficult one. Because you have to face your current problems. No one wants to talk about the pain points. But actually this is the the first question you should ask yourself. What is my problem? How much does, for example, a major repair of a machine which causes normally a large downtime, costs me per hour per week per year? And once you are aware of how much money you are actually losing, I think AR solutions like this AR preventive maintenance solution from us, mentioned before, become more and more interesting and also beneficial.
John: Yeah, okay that’s good. Let me just say AR, really based on the current applications with your products, it really helps makes processes efficient, and you know, getting more out of your investment and therefore as a result, you increase your business profit right because then we will optimize all your processes and many processes in the business, is that right?
Lena: Exactly. I think with AR, you can really optimize all your business processes and really get a lot out of it. So the return of investment is really high.
John: So then my last question is that as of now, can small and medium businesses embrace AR? Or is this currently being embraced by bigger companies who have maybe deeper pockets?
Lena: Customers also always ask me that, how much it cost!
John: Yeah I could imagine.
Lena: I understand they want to know it. But I think this shouldn’t be the question, in my opinion. The question always should be, how much can I or do I save. It should be about how many downtimes can I reduce with this AR solution. How much labor costs can I save without having a machine shut down the whole time or how much more can I produce actually with AR technologies. I mean to be fair, I can only talk now about our solution and our costs. For example, an implementation of our augmented reality platform can be done in a few days. Even in large scale venue and our advantage is definitely that we have a really low set-up cost and also just a monthly license fee based on the size of the venue. It really depends on the company from the costs perspective, if I can only tell you.
John: So does that mean that if a small and medium say, for example, construction or construction-related or manufacturing related businesses were considering to use AR to optimize these processes, that, if they approach Insider Navigation, you could offer some sort of a tailored solution and after maybe sharing about their pain points and problems and then you can offer some sort of you know a custom solution for them?
Lena: Of course I mean, basically we from InsiderNavigation have an augmented reality platform and besides what the company name already says, besides navigation, you can add many more solutions on top, like optimizing maintenance or inspection processes, training, onboarding, factory monitoring showing live IoT data, and this is all of course, tailor-made for the specific customer. For every company, small, medium, large, it doesn’t matter.
John: That’s cool because actually that’s the reason why digitus is partnering with you because we are all focused on digital marketing and helping businesses with their, well not just marketing but also sales and other business processes in general. We feel that it is really important for us to have Insider Navigation as our partner because it’s something we can extend as a service, as an add-on value and I think businesses will really benefit from this technology. I think I’m excited to see more application of AR and especially when we start seeing our clients are using this technology to improve their own businesses and generate more revenue.
Right. Actually, I have just exhausted my list of questions for you and I think even though that was short, I learned a lot myself about AR today. I want to thank you so much for your time in joining me in this video. I think that was a great interview. So to our viewers, please send us your comments, if you have any questions about augmented reality. I’m sure Lena will be excited to hear about your feedback or your questions. Of course if you enjoy this video, let us know, so we can do more of this, I can interview some more people if you are kin with that.
Of course, visit our website digitus.sg and insidernavigation.com to learn more about our products and services. How we can help support your business especially in these parallel times. If you are interested to get the latest updates of both companies, you could always keep in touch with us and get the latest updates on our LinkedIn and Facebook pages. So make sure you follow those pages.
I am hoping to see you all again in our next video and I wish you all have a nice week ahead and of course, you Lena, thanks again for your time for joining me here and I was not good speaking with you and hopefully, we can do another video again to speak more about AR and how it can help a specific industry. Perhaps we could use this video as the first one. Thank you so much!
Beyond providing emotional support, here are some 5 social media trends we cannot ignore this year
In fact, we are starting to see some of them happening already:
Top 5 Social Media Trends in 2020
1. TikTok will be part of social media strategy
The pandemic has further accelerated the growth of TikTok, a mobile app which lets users share short videos with music and filters. Already among of the fastest growing social media platforms last year, it has 800 active users around the world as of Feb 2020 and downloaded 1.5 billion times on App Store and Google Play, especially popular among teens. With its massive user base, brands will have to consider adding TikTok in their media mix this year.
2. Video consumption continues to boom
Staying at home due to lockdown means that people have more time to spend on their desktop/notebook computers. Or maybe on their sofas to watch videos, especially long-form videos.
Brands that don’t create inspiring, entertaining or helpful videos in their social media marketing are missing out. You will clearly lose a massive opportunity to forge connections with their audiences.
3. Live streaming gets even more popular
Live streaming lets users and brands broadcast videos in real-time. This enable live conversations and deliver raw, unedited content about their products and services to raving fans in exciting ways.
As one of the consequences of the pandemic, many businesses have “moved online” and jumped on the live streaming bandwagon.
This is done by conducting webinars, do live auctions or product demos, or to broadcast an event.
4. The rise of Augmented Reality (AR)
Although people interact less by far this year due to the pandemic, we expect to see more applications of Augmented Reality (AR) experiences which will boost engagement on social media.
AR will be popular as social media users love to play with filters, a feature that brands can use to improve their offers and promotions.
We will also see more applications of AR in the fashion industry where users can virtually “put on” a dress, which could influence purchase behaviours and promote impulse buying.
5. More powerful paid social media ads
The impact of excellent content on social media is limited unless it goes viral or if supported by paid social media advertising.
Paid social ads let businesses deliver the right messages at the right time and in the right context, exactly to their target audience.
As seen in the previous years, paid social media ad platforms have become powerful and more sophisticated quite rapidly.
More hyper targeting options, more ad formats and placements, remarketing features, and campaign automation will make paid social campaigns a must do for many businesses who want to succeed on social media on top of their organic postings.
Not sure where to start? Contact us today to start influencing your audience’s path with these social media trends in 2020.
Beyond the crisis, there are still major pay-per-click (PPC) trends in 2020 we can expect:
1. Fewer Conversions for Most Industries
One of the immediate impacts of the pandemic on PPC marketing is the overall decline in conversions for most industries that do not sell essential products and services.
As the situation is expected to prolong for months, conversion campaigns will most likely show poorer performance compared to last year.
That said, brands can instead focus on leveraging Paid Search to stay connected with their audiences and maintain brand awareness.
2. Even More Google Ads Automation
As it was last year, automation features on Google Ads platform will continue to be rolled out in 2020 in a big way.
Google’s machine learning algorithm and automation features are helping PPC marketers with campaign creation and management. These tools help accelerate growth at scale and to focus on account strategic planning and expansion.
These automated features include smart campaigns, smart shopping campaigns, Dynamic Search Ads (DSA) and an evolving list of automated bidding strategies.
Understanding how these features work is crucial. Users must understand how much marketers should automate, and automate workflows as part of their PPC strategy will be crucial this year in staying ahead of the competition.
3. Increase in Cost-per-Click (CPC)
Increased competition on Google Search in 2020 and organic listings falling further down the search engine results page (SERP) means that the cost per click of search ads will be higher. The ongoing pandemic aggravates this even more.
2020 is the year when PPC marketers can’t ignore video as part of their PPC strategy anymore. Video consumption on mobile continues to grow more than 100% each year.
The number is expected to rise especially this year, when many people are staying at home. Marketers can leverage YouTube video ads, for example, to improve brand awareness, engagement and loyalty, and even conversions.
Stay ahead and effective with your Google Ads campaigns. Keep up with the latest PPC trends to know which optimisations and actions you should do to meet your business objectives.
Not sure about your PPC marketing? Contact us for a PPC audit or if you want to start running Google Ads for your brand this year.
There’s no time like the present to check you website traffic for search ranking volatility.
We suspect that this is caused by the changes in searchers’ behaviour driven by the global pandemic. Because of this, everyone is relooking on their priorities
It’s no surprise that many businesses to “shift online” and upload large amount of website content. As a result, search engines are adapting to these sudden changes as well.
If website traffic is crucial to your business, we strongly recommend that you check your analytics today to see if you have been affected by this disruption.
What to do if you’re impacted by Search Ranking Volatility:
Run a site-wide SEO Health Audit to determine your website’s health score. We are currently offering this for free, so please take advantage of it. This process will highlight any issues present on your site that prevent it from showing up more on Google.
Learn about the SEO trends in 2020 and focus on areas that matter.
Monitor the ranking of keywords that are important to your business.
Make your websitebetter by ensuring that your content is trustworthy, expert and authoritative.
Optimise for better user experience: make your pages load faster.
Reach Out to Us for Help
If you need any help on SEO, or on any digital marketing issues such as Return on Investment (ROI), optimisation of marketing costs, or shortage of staff, please let us know.
Our team at digitus provides real solutions to real problems, and we strive to help you get through these unforeseen circumstances. We are always on a lookout for businesses who would like to succeed during this challenging period.
If you want your website to show up on Google and receive more traffic from its organic listings, check out the latest SEO trends in 2020.
As organic search is proven to be the top performing digital marketing channel last year, marketers have given a heightened focus on SEO in 2020.
This isn’t a coincidence. With the Covid-19 outbreak, the pandemic hasn’t just disrupted offline lives. But also the performance of paid search campaigns due to drastic changes in online search behaviour.
Here’s what you should do to improve your SEO during the downturn:
5 Most Popular SEO Trends in 2020
1. Optimise for Featured Snippets
Almost half of all searchers find what they are looking for in the search engine results pages (SERP). Resulting to zero-click searches, it is important to optimise your website for featured snippets to gain more traffic from SEO.
To do this, you need to conduct a keywords research and aim for question-type search queries. From there on, you can focus on structured data markups on your website.
It is worth noting that pages in Featured Snippets are already ranking on the first page of Google SERPs. So you might want to look into improving your on-page SEO as well.
2. Increase backlinks through reputable influencers
An increase in the number of quality backlinks from trustworthy and reputable sites help SEO. This year, more marketers are looking to partner with influencers and industry experts for SEO. They also help generate traffic and amplify content reach in their own niches.
As more people search in the same way as they speak, you need to have matching content on your site that is written in a natural language form to show up on voice searches.
You can optimise for voice search by adding or refining your Frequently Asked Question (FAQ) sections in your products and services and optimizing for local SEO.
Voice queries consist of long-tail keywords, so they are likely to assist your visitors in the consideration stage, and help you drive conversions.
4. Optimise for landing page experience
Since Google implemented the Mobile-First indexing last year, pages that offer great content AND load fast, are given a ranking boost. To optimise for user experience, you need to regularly improve your landing pages and identify frictions that lead to poor user experience: making users to spend less time or worse, to bounce off your page. This could be because of issues on content quality, design elements, or your landing page’s loading speed.
5. Use more quality videos and infographics
The use of high-quality infographics and videos on top of textual content improves user engagement, which are positive signals for SEO.
According to Forrester Research, video is 50 times more likely to show up on the first page of Google SERP than a web page with plain text content.
You should ensure that you include development of videos and infographics as part of your SEO content strategy this year.
SEO (Search Engine Optimisation) is about getting traffic from “free” and “organic” listings of search engines results by making changes to parts of your website.
By making these changes, search engines can better find and understand your website’s content for indexing, and properly recommend your pages to relevant searches. This is especially important for businesses who are trying to get found on Google, and other major search engines such as Bing and Yahoo. It also has a tremendous impact on user experience.
Better visibility in Search Engine Results pages (SERP) for your website Increased organic traffic from search engines
Uplift in the ranking of search keywords that are relevant to your business
Higher click-through rates (CTRs) in organic search listings due to better optimization and targeting of your content
Better user experience
Improved customer satisfaction, engagement and loyalty
Mitigate loss of revenue especially when doing major changes to your site
Monitoring of organic traffic trends which is crucial when search engines roll out major updates to their algorithms resulting to drastic changes to your traffic
Do I need an Audit?
To get started, you need a technical SEO Audit for your website.
Technical SEO Audit is a process of evaluating your site against factors that affect SEO. These factors include, but not limited to the following:
Your website’s technical information architecture
Usability, accessibility, and quality of content
Page loading speed of your pages on mobile
On-page elements such as metadata and images
Quality of backlinks
Your current keyword performance
Google offers a comprehensive SEO guideline for website owners to help them get started. For non-technical users, you will need an expert to help make your website search-engine friendly.
Monitor Your SEO
A common mistake for many businesses when it comes to SEO is the lack of strategy. Because they think it is only a one-time effort, they end up losing organic traffic later.
As search engines constantly update their algorithms, you need to regularly monitor how your website is performing in organic search, track the changes of your keyword rankings, and regularly optimize your website in respond to the algorithm changes when needed.
For new websites, SEO will not help bring “instant” traffic. You will need to invest in paid search ads or pay-per-click marketing for that. At then end of the day, Search Engine Optimization is a long-term marketing effort.