The HubSpot CRM Platform is a full suite of software built to power this inbound approach to help you — and your customers — grow better.
Let’s look at how your marketing, sales, service, and IT teams can leverage the HubSpot platform to achieve their goals.
Marketing, sales, service, and IT teams collaborate to remove friction in the buyer’s journey.
Ideally, your internal teams work together to support the inbound experience throughout the buyer’s journey, in a seamless way. But in reality, alignment and process inefficiencies lead to friction and a negative experience that your customers ultimately end up going through. Where do you see opportunities to improve?
Generate qualified leads.
Generate content, capture leads, and nurture them until they’re qualified and sales-ready.
Turn leads into customers.
Engage potential buyers, demonstrate the value of your offering, and close deals.
Convert customers into promoters
Resolve customer issues to ensure success that generates positive word of mouth.
Funnel to Flywheel: The Buyer’s Journey is Now a Circle
The flywheel is a model adapted by HubSpot to explain the momentum you gain when you align your entire organization around delivering a remarkable customer experience. With the flywheel, you use the momentum of your happy customers to drive referrals and repeat sales. Basically, your business keeps spinning, you align your entire organization around delivering a remarkable customer experience, and continuously produce happy customers. When you use the inbound methodology as a foundation, the three phases of your flywheel are attract, engage, and delight. By applying force to these three phases, you can provide an amazing customer experience.
The HubSpot CRM Platform
HubSpot’s all-in-one marketing, sales, and service platform provides you with the tools needed to build and grow remarkable customer experiences that help spin your flywheel faster. It’s all powered by the same database, so everyone in your organization — Marketing, Sales, Service & IT — is working off the same system of record. This allows for a smoother handoff between teams and results in a more delightful experience for your customers. Here are just some of the tools found in the HubSpot CRM Platform that your marketing, sales, and service teams can leverage.
All-in-one inbound marketing software that has everything you need to get found, engage new people, and nurture them into leads that sales will love.
A powerful suite of tools that gives you deeper insights into your prospects, automates busywork, and helps you close more deals faster.
Customer service tools to help you connect with customers, exceed their expectations, and turn them into promoters that grow your business.
Grow Better with HubSpot CRM
A suite of software that helps your business grow better by integrating every team’s tools, data, and processes.
Flexible enough for marketers–and powerful enough for developers–to create amazing customer experiences.